Jim Harper
Design • Branding • Strategy
breakfastblendBeans.jpg

Goshen Coffee Branding

Branding, Logo Design, Package Design, Web Design

Goshen Coffee is a local artisan coffee roaster from Edwardsville, IL. They were in need of new branding and package design to stay relevant in the market and grab attention on grocery displays. Expanding on their previous identity they were created an ownable brand that was unique to them and what they stood for. 

GoshenCaseStudy_01.jpg
 We can't take credit for their version of "Rosie the Riveter" as she was already apart of their loved brand. With their "Rosie" and the team's own love for tattoos and skateboarding for inspiration a heavy tattoo motif was developed. The Secret Stash line took it to the next level with only black gloss and sliver foil to produce highly decadent looking bags that stood out from their "grocery store line".  

We can't take credit for their version of "Rosie the Riveter" as she was already apart of their loved brand. With their "Rosie" and the team's own love for tattoos and skateboarding for inspiration a heavy tattoo motif was developed. The Secret Stash line took it to the next level with only black gloss and sliver foil to produce highly decadent looking bags that stood out from their "grocery store line".  

GoshenCaseStudy_04.jpg
The Dieline

The Dieline

The work paid off for both us and Goshen Coffee. Featured on The Dieline in August 2016. 

  Their website  was designed and developed on squarespace and uses big bold imagery while still being commerce forward. We eventually developed "cinemagraphs" for both the website and social. 

Their website was designed and developed on squarespace and uses big bold imagery while still being commerce forward. We eventually developed "cinemagraphs" for both the website and social. 

GoshenCoffeeBeanPour.gif